Survive to Thrive eBook Jr Philip H Geier
Download As PDF : Survive to Thrive eBook Jr Philip H Geier 
SURVIVE TO THRIVE Sustaining Yourself, Your Brand and Your Business from Recession to Recovery reveals an insider’s take on the glamorous real world of 1960s and 70s advertising and features a veritable “who’s who” of mid-20th century luminaries. Part business bible, part advertising history and part personal memoir, Philip H. Geier, Jr. tells all as he recounts his career, pointing out mistakes as well as triumphs and sharing the takeaway lessons that led to his success and that of many others on both the agency and client side. As the man who created the blueprint of the global to regional network, Geier was named Chairman and CEO of Interpublic, the parent company of his original firm, McCann-Erickson, by the time he was 45. Geier’s saga of the ad industry’s evolution to meet the challenges of modern globalization provides deep insight into dealing with change, revealing how his relentless focus on the client’s concerns changed the model of the effective account person.
Survive to Thrive eBook Jr Philip H Geier
Many good words of wisdom from a very interesting career spanning the days of glorious air travel with real stewardesses and naturally three martini lunches to the political correctness of the first decade of the new millennium. To me the most interesting aspects are the parallels that I see in the business of law firms to the business of advertising. While some of the economic models are different, the general concepts are the same: "the talent goes up and down the elevator everyday". Probably the worst concept of law firms is the chase for new attorneys--it is hugely costly with very few returns. Law firms need an outsider like Phil Geier to explain that overpaying new talent does not create the energy necessary to sustain a business. They also need insight into marketing that people with Phil Geier's understanding and experience bring to the table.Product details
|
Tags : Survive to Thrive - Kindle edition by Jr Philip H. Geier. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Survive to Thrive.,ebook,Jr Philip H. Geier,Survive to Thrive,Philip H. Geier,BUSINESS & ECONOMICS Advertising & Promotion,BUSINESS & ECONOMICS Marketing General
People also read other books :
- Wild Pitch edition by Matt Christopher Literature Fiction eBooks
- Playing Pretend edition by Tamsyn Bester Emma Mack Tash Drake Contemporary Romance eBooks
- Mr Slow Mr Men and Little Miss Book 39 edition by Roger Hargreaves Children eBooks
- The Little Voice A Rebellious Novel (Audible Audio Edition) Joss Sheldon Ralph Lister Tantor Audio Books
- Foundling Mick Jules Verne 9781484012628 Books
Survive to Thrive eBook Jr Philip H Geier Reviews
This book should be read by everyone at the beginning of a career in business to learn how it's done, again in the middle of a career to see how one is doing and again at the end of a career to see how one stood up against the best. Phil provides anecdotes that taught him lessons along the way and then transforms those lessons into conclusions applicable to virtually any business. This is neither a tell all book nor a "God's Gift to Advertising" autobiography. Rather it is an honest look at an extraordinary career and chronicles the incredible trajectory of Interpublic from broke and broken to # 1 and then finally, after Phil had left, to virtually last place in this dynamic and volatile industry.
Fantastic read! Deals Geier put togther a great book with lot of smart bussiness advice. Unlike, Most CEO books Geier was humble and funny. I loved all the stories about building the Coke brand accross the planet. Buy this book you will enjoy it.
i just finished reading the book
i thoroughly enjoyed the history of the industry and narratives of matters i lived through
martin puris, donny deutsch, frank lowe, sean orr, chris coughlin, john dooner, etc
masterful, sensitive, revealing and a tribute to your tenure and sensibilities
the industry misses you and i do too
david c. wiener
From the greatest era of the Interpublic Group. Phil Geier tell you how and why with great insight and wry humor.
As a big fan of Mad Men on AMC it was fascinating to read about the real-life Don Draper and get an idea of what really went on during the glamor days of advertising. Once again truth is more captivating than fiction and Draper -- oops! I mean Geier -- dishes about the personalities who built the advertising business as well as sound practical advice on keeping your head above water in these difficult times.
Most entertaining and a quick read. We learn that the view from inside the holding company boardroom is really really not the same as the view from inside the often apparently interchangeable ad agencies who do the work. Great examples of how the personal relationship can be critical in doing business even with giants like L'Oreal and Coca Cola. And some really tragic management mistakes laid bare for our enjoyment. Of course the fact that the villain of the piece - Frank Lowe - was my first boss, and a hero of mine - made it all the more fun to read. This is not a textbook, it dishes the inside scoop. Every new account exec should read this and learn.
Phil Geier's book proves how much Interpublic thrived under his leadership. Surviving is something he seems to do well. While Draper in Mad Men is a bit to slick, Geier's enthusiasm and love of the business is on every page. At a time when competency and character is being questioned across all institutions, Geier's ability to build the first advertising superpower across time and across borders is a fascinating read. It is particularly true when the main characters ran Coca-Cola, L'Oreal, General Motors and Nestle. It is a memoir of charm and some wit. Its main lesson is to be constantly aware of your clients shifting needs. Geier charted Interpublic through two of the most challenging decades of the 20th century while sitting at the intersection of culture and commerce. His insights will serve both new and old practitioners equally well.
Many good words of wisdom from a very interesting career spanning the days of glorious air travel with real stewardesses and naturally three martini lunches to the political correctness of the first decade of the new millennium. To me the most interesting aspects are the parallels that I see in the business of law firms to the business of advertising. While some of the economic models are different, the general concepts are the same "the talent goes up and down the elevator everyday". Probably the worst concept of law firms is the chase for new attorneys--it is hugely costly with very few returns. Law firms need an outsider like Phil Geier to explain that overpaying new talent does not create the energy necessary to sustain a business. They also need insight into marketing that people with Phil Geier's understanding and experience bring to the table.
0 Response to "≫ Descargar Free Survive to Thrive eBook Jr Philip H Geier"
Post a Comment